Video and film star Swift has announced she is joining Google to create the world’s first fully digital design platform, with a focus on film and video.
Swift, who is also a co-founder of Snap, will create the design platform at Google’s New York office, a role that comes with a $50 million seed funding round.
The funding is in addition to the $2 billion that Google announced in December to fund design and innovation in the digital media space.
Google co-founders Sergey Brin and Larry Page have been key players in the technology sector since the early days of the internet.
Brin is the chairman of Alphabet, which has been an early investor in Snap.
Google also recently announced the creation of a $1 billion venture fund, called The New Ventures Fund, to fund startups.
The fund is chaired by Google co-president Eric Schmidt and includes companies like Airbnb, Instagram, Google+, and Pinterest.
“I am thrilled to join Google as their next director of design and engineering,” said Swift, who will be in charge of design, development, and engineering for Google’s film and film-making group.
“We have a great team, and this is an exciting opportunity to help us create the next generation of innovative video and film technology.”
While she will work on the design side, Swift will also lead a team of designers to help Google develop the design framework and products for film and television.
She will work closely with the film and TV studios, as well as with digital designers, graphic designers, and digital media professionals, the company said.
The new Google product will be a platform that is fully open to the wider film and media community, said Brin, who also serves as Google’s chief technology officer.
“With the launch of Google Video, I’m excited to be joining Google as a part of their design team,” he said.
“This new design platform will be an essential part of helping our film and design partners to create better, more immersive experiences for viewers, creators, and advertisers.”
The company said it plans to hire more than 100 people, many of whom will work with film and digital artists and designers.
Swift, along with other former Google employees, will also oversee the film content and advertising business.